Nick Carroll

Notes

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  Nick Carroll · 2d

  A federal judge in an active antitrust case called Google's AI Overviews "really unfair" to publishers. If you publish content to get found, that content is now feeding answers that push your site down or out entirely. This case could change the economics of publishing online, and you'll want to watch it.
  
  

  

  Judge Says Google/Publisher AI Situation "Seems Really Unfair"

  Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair."

  Search Engine Journal
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  Nick Carroll · 2d

  ChatGPT now retrieves content differently, and the gap between "pulled into context" and "actually cited" is where most content disappears. If you want your name showing up in AI answers, your writing needs clear attribution and structure, not just good information. The piece breaks down exactly what the system reads and what it skips.
  
  

  

  ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks

  OpenAI swapped ChatGPT's fan-out JSON for a pipe-delimited query language in four days. I read the new format across eight questions.

  Search Engine Journal
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  Nick Carroll · Aug 17

  Readers are getting faster at spotting AI-generated filler, and so are the search systems ranking it. If your byline is on content that reads like everyone else's, it drags your name down, not just that post. The antidote is writing that only you could have written: your cases, your opinions, your experience. That's what holds up.
  
  

  

  Slop Antibodies

  The connection between Slop, watermarking and Commodity Content shows us the blueprint for successful content in the AI era

  growth-memo.com
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  Nick Carroll · Aug 14

  ChatGPT picks brands to query before it ever fetches live results. Being in that pre-selected set is worth roughly 33x more than showing up in the retrieval step. For getting your name recommended, it means consistent, citable writing under your own name matters more than chasing keywords.
  
  

  

  ChatGPT Already Knows Who It'll Recommend Before It Searches

  ChatGPT writes brand names into its own search queries before fetching a page. I read 60 conversations to find when it happens and what gets you named.

  Search Engine Journal
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  Nick Carroll · Aug 13

  Legal content is YMYL too, which means the same standards that determine whether a health article gets cited in AI answers apply to your writing. This piece breaks down what actually earns inclusion.
  
  

  

  How to Create Health & YMYL Content That Performs in AI Search

  Health searchers now stop at the AI answer. Here's how to build the trust signals Google and ChatGPT need to cite you.

  Search Engine Journal
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  Nick Carroll · Aug 12

  Keywords are losing ground to topics. If you've been writing one-off posts on whatever came to mind, this explains why a tighter focus on a specific practice area tends to compound over time, both in Google and in what AI systems pull when someone asks about your field.
  
  

  Topical Gravity: Why topics are the new unit of your search strategy

  Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.

  Semrush Blog
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  Nick Carroll · Aug 9

  Commented on a post

  

  Who Decides If Kids Belong in the Spotlight? Reality TV Is Raising New Family Law Questions

  As more families share their lives through television and social media, questions about children's privacy, parental consent, and who gets to make those decisions are becoming increasingly relevant.

  Binge & Bench

  We should have figured out a way to make some scratch off our kids. Total missed opp.

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  Nick Carroll · Aug 9

  If you've been putting off video because you weren't sure where to start, this is a current look at what's actually working for attorneys building a personal presence through short and long-form content.
  
  

  

  Video Marketing for Lawyers: The Complete 2026 Strategy Guide

  Learn how to build a video marketing strategy for lawyers that signs cases, not just views: the video types, scripts, channels, AI-search wins

  Rankings.io
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  Nick Carroll · Aug 7

  Cloudflare is arguing that AI agents are a new class of visitor, with a real human behind every query. That reframes the whole GEO question: you're not optimizing for bots, you're making yourself findable to people who've delegated the searching to AI. Worth reading if you're thinking about where referrals come from next.
  
  

  

  Building an open Agentic Internet: readable, discoverable, callable, and payable

  Agents are a new kind of visitor. They don't render CSS or click ads, but they have a paying human on the other end. Block them and you block your customer. We're building the open tools and protocols so publishers and agents can cooperate and not collide.

  Cloudflare Blog
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  Nick Carroll · Aug 6

  Your publish.law site now works from inside Claude or ChatGPT. Add a credential, publish a note, schedule one for the morning, catch up on what's waiting, all by asking.
  
  Not an AI lawyer. It doesn't write for you. It just handles the admin so you can stop opening a dashboard to change one line.
  
  Free plan, no credit card.
  
  

  

  Run your publish.law site from Claude or ChatGPT

  Update your profile, add credentials, publish and schedule Notes, and catch up on your site by asking your AI assistant. Free plan, no credit card.

  publish.law